What is Bing Ads ?
Bing Ads is the paid advertising platform for Bing, which is the search engine that Microsoft runs. Some people tend to brush off this advertising platform because they already have Google Ads running for them. For us here at Bright Marketing, using Bing alongside Google is recommended. Why? Because using Bing Ads gives another avenue for your target market to find you.
When you use this ad platform alongside your other marketing efforts, you get a whole lot more traffic and attention than you would if you only utilized one or two online marketing tactics. Before we outline the benefits of using Bing Ads, let us first understand what it actually is.
Bing Ads is similar to Google Ads and is a platform where you create ads and bid on keywords that will make your ads appear on Bing search pages. The main difference between Bing and Google ads is that the former is actually cheaper to use than the latter. It has even been noted that running ads on Bing costs you up to 70% less and brings in a reasonable amount of targeted traffic. This makes the cost of setting up these ads well worth what you are spending on them.
It has also been noted that most of the people who use Bing to search for what they need and who will click on your Bing Ads are people between the ages of 35 and 64. If this is your target market, getting your site’s ads on Bing is a must. To add to this, a lot of the people who use Bing to search for what they need are oftentimes parents. If you are targeting such a demographic, then it is indeed worth your while to use Bing Ads.
Aside from appearing on the pages of the Bing search engine, as mentioned earlier, your ads can also appear on sites that are associated with Microsoft. These include AOL and Yahoo syndicated sites. These ads will also appear on sites that are owned and operated by these same entities.
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How We Can Help You
with Your Bing Ads
If you’re considering using Bing Ads for your marketing needs, you’ve come to the right place. Very few internet marketing companies and experts know how to effectively use Bing Ads and even fewer can actually help others use it properly. How can we help? We can do the following for you when it comes to your Bing Ads:
Run your campaigns for you
If you want to run ads on Bing and their partner sites but don’t want to be bothered with the nitty-gritty of it, then you’ve come to the right place. Bright Marketing has the knowhow and the people fit to handle such a thing. Tell us what you need, what your goals are for your ads, and what your ad spend is, and we will get things done for you.
Teach you how to do this
Another thing that we can do for you is teach you how to run your own ad campaigns on Bing Ads. Whether you want to learn how to do this yourself or you want someone in your organization to learn the ropes of Bing Ads, we have what you need right here.
All you have to do to get started with Bing Ads is to contact us and to talk with one of our specialists about your plans.